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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1181 |
Essay's paper body
Networks lose the ability to position a popular show at prime time.
21. Tivo goal became to enable consumers to be in control at all times and data about users should remain inaccessible except in aggregate format.
22. Good thing was that Tivo allowed major networks to be equity partners with them and worked with advertising partners on defining formulas of the future (targeted advertising like the internet but with opt-in, different versions of the commercial etc, telescoping ads – sequence of shorter screens that user could select...
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Tivo could allow networks to establish audience size and characteristics in advance to market advertising slots more effectively
24. Competitors such Replay TV manufactured its own hardware, but higher price, but no subscription fee – more commission for salesperson), Ulitmate TV (bundle with satellite television, allow personal video recording, recoding two shows simultaneously, fastforward upto 300 times vs Tivos 60 times), Jovio (free with more ad inserts), Seagate, Thomson multimedia ( hardware in TV)
25...
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