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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2103 |
Essay's paper body
The results also indicated that the early adopters, a group comprised mostly of young males, were TiVo's main segment but it was never explicit TiVo was targeting them. We now realize that not only should TiVo want to continue to have them in its target segment, but they need to penetrate the market of a segment that has grown considerably since TiVo was first introduced...
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This would be the audience comprised of affluent, busy families with young children . Since the surveys were aimed mainly at the early adopters, we need to approach this group differently.
Additional research has shown that the product has been purchased mainly by high-income segments. This is an indication that TiVo is priced too high and for TiVo to make its product attractive to a larger audience, they need to lower the price...
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General points of the essay
Compliance of Segment Reporting by Bursa Malaysia Main Board Companies
From Early Adopters to Limited Edition to Personalised Products; People are searching for esteem needs
HBS Tivo Case Analyais
TIVO BUSINESS CASE
The Move to T.V to TiVo
TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
TiVo
Tivo Analysis
tivo case analysis
TIVO Case Study
Emergence of the Early Modern State: Main Points
Tobacco Companies Targeting Young People
YOUNG MALES TAKE MORE VOLUNTARY RISKS THAN ANY OTHER SOCIAL GROUP
Strategic Inflection: TiVo in 2003
Strategic Inflection: TiVo in 2005
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