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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 640 |
Essay's paper body
This would increase brand awareness and shelf impact of the product.
While the packaging of the Tim Tam balls is altered, the core brand values of Arnott’s and Tim Tam biscuits is not lost. The packaging still displays the Arnott’s logo with the rosella bird and slogan “there is no substitute for qualityâ€...
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The product is able to leverage itself from these core values to assert that the product is of good quality. This is called a leveraged superbrand.
Threats
Consumers may underestimate the taste of Tim Tam Balls due to the linkage of Tim Tam biscuits. Because of the popularity of Tim Tam Biscuits, consumers are expecting a very similar product in form and shape...
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