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Business
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| Number of pages / Number of words: |
8 / 1985 |
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The fact that the cognitive process of social comparison is a major element of the Equity theory, classifies it as a process theory.
Although the two theories have slightly different focus points they both study the concept of motivation and can thus be compared and contrasted. At first glance the two theories appear to bear little similarity mainly because they are based on completely opposite assumptions...
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At first glance the two theories appear to bear little similarity mainly because they are based on completely opposite assumptions. Maslow’s theory, being a content theory, assumes that everyone has the same set of needs and are motivated to satisfy them whilst the Equity theory, being a process theory, assumes that everybody is different and that an individual’s cognitive processes play a more important role in determining his/her level of motivation...
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