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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2881 |
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An independent firm (such as Nielsen, in America) estimates how many television sets are tuned to a given channel at a given time. Advertisers then pay a rate, called CPM (cost per thousand), for the right to expose the implied audience to their spot. If Nielsen estimates that, say, 1m people (“the cityâ€) are watching a show, an advertiser paying a CPM of $20 would fork out $20,000 for his commercial (“the atom bombâ€)...
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Advertisers then pay a rate, called CPM (cost per thousand), for the right to expose the implied audience to their spot. If Nielsen estimates that, say, 1m people (“the cityâ€) are watching a show, an advertiser paying a CPM of $20 would fork out $20,000 for his commercial (“the atom bombâ€).
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