Buy custom The transformation of Shell
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1262 |
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In 1998, Shell announced that it would recycle the Brent Spar as a ferry dock in Norway. Shell also hired external companies to do an auditing of their company and write an annual report. The Health, Safety and Environment Report, was published for everyone to read and was the first of its kind to be published by a multinational oil company...
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They acknowledge sustainable development and work to improve in this area.
Image
Shell has worked hard for years to repair its image. They started by taking responsibility for its actions and making steps in the right direction. Shell has done a complete image makeover. They empowered their stakeholders by allowing them to comment on how they thought Shell was advancing or retreating...
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General points of the essay
Analysis Case Study:Shell Oil Company
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