Buy custom The tourism behaviour of Bucharest's population
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| Topic: |
Business
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| Number of pages / Number of words: |
36 / 10004 |
Essay's paper body
In other words, the products and services are bought not only for satisfying their physical needs, but also the sociological and psychological needs.
Trying to understand the customers is difficult, but essential. For example, the tourism agency must "produce" tourism programs and build their image according to the needs and wishes of the consumers...
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They are influenced by a wide range of hidden reasons, their behavior being based on a series of values and attitudes, on the way they perceive the world and their place in the world, on the way they see themselves and on the way they wish the others to see them, on reason and economic sense, on whims and impulses...
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General points of the essay
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