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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2869 |
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A SWOT analysis should not result in the identification of a corporation’s core competencies, but also in the identification of opportunities that firm is not currently able to take advantage of due to a lack of appropriate resources(Wheelen,Hunger:107). Whether the SWOT analysis is useful depends on the gathered information...
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Whether the SWOT analysis is useful depends on the gathered information. ‘Thorough market research and accurate information systems are essential for the SWOT analysis to indentify key issues in the environment (Marketing and Its Environment: 44). And it is important to differentiate between a strength or weakness from an opportunity or threat...
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