Buy custom The Swatch Group
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1714 |
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Let us look at several key figures relating to the Group and its industry at the time the case was written:
? In 1999, the Swiss watch industry produced over 34 million units. Over 90% of these watches were exported to markets outside of Switzerland.
? Although they were responsible for only 7% of the world's production, Swiss watches generated 51% of the global value...
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These brands competed in the following segments: luxury, basic, middle, and high range (respectively).
? The Group's prestige, luxury, and top ranged brands were third in global market share at 14% (behind Rolex at 28% and Vendome at 20%).
? The Group's gross sales and net profits had increased by 7...
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