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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1069 |
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A company strives to achieve product differentiation or a cost leadership status when it enters into a new business or introduces a new product. The introduction of Super must fall under either category or a combination of both and its sales should not detract from Jell-O given Super's product description...
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The introduction of Super must fall under either category or a combination of both and its sales should not detract from Jell-O given Super's product description. Furthermore, the Nielson dessert market and sales survey demonstrated the growing market share of Jell-O and combined with its brand recognition strength, we believe that Jell-O sales should continue regardless of super's introduction...
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