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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1290 |
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Mission (Purpose), Major Objectives, and Strategic intent
The mission, also sometimes called the purpose, is the answer to the question “What is our business?†The major objectives are the end points toward which the activities of the enterprise are directed. These topics were discussed in the previous chapter...
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These topics were discussed in the previous chapter.
Strategic intent is the commitment to win in the competitive environment. Professors Gary Hamel and C. K. Prahalad analyzed companies that had achieved global leadership.9 They found that those firms had an obsession with winning, not only at the top level but also throughout the organization...
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