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Business
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| Number of pages / Number of words: |
3 / 777 |
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Some of these can be attributed to the fundamental difficulties involved in "seeing the future." It seems paradoxical to speak of an environmental scan reaching out 20+ years, and, in fact, this is possible only in the broadest terms.
Strategic decision makers must gain a sense of dynamic forces in their environment to create good strategy...
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One building block is to obtain a sense of history, coupled with the reflection needed to examine the flow of events over time in order to understand the cause and effect linkages that have been operational. A frame of reference must be built.
A second critical building block is the conceptual skill and openness needed to test the historical frame of reference over time, to ensure it is still representative of the real world...
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