Buy custom The role of strategic alliances and partnerships in value delivery
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2729 |
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This proposition seems more appropriate for buyer-seller perspective than for either buyer or seller perspective since buyer-seller situations are more likely to be of a deliberate, complicated and largely rational in nature (Hutt and Speh, 2004). Therefore, in this paper the idea of value delivery is one of a rational cost-benefit analysis derived from the formation of either a strategic alliances or partnership...
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Therefore, in this paper the idea of value delivery is one of a rational cost-benefit analysis derived from the formation of either a strategic alliances or partnership.
The literature on value in business markets has been occupied by three distinct perspectives. Firstly, the buyer’s perspective that looks at how suppliers create value for their customers and how in turn customers perceive superior value in the suppliers market offering...
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