Buy custom The role of Marketing in Telstra International
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2203 |
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By broadening their focus into different global markets, Telstra has been able to pick up the lost revenue in the Domestic market in the global market.
1.4 Minimise Competitive RisksCurrently domestic markets are going through a period of rapid decline where as the global markets are going through a period of immense growth...
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Global consumers needs are becoming very similar on a domestic level, and therefore marketing strategies can be thought on a more global level.
1.5 Cushioning the economic CycleAs mentioned in section 1.3 there is a large drop in the telecommunications sector currently occurring across Australia. Since Telstra operates in over 19 countries worldwide (Appendix Four), the drop in the domestic market is having a smaller effect on the overall market...
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General points of the essay
business development in a global market
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E-commerce and the Global Market
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