Buy custom The Role Of Advertising In Today's World
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1046 |
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Wills depicts togetherness. CHL had no relevance. [pic][pic]
That is why motivational research is interlinked with advertising today.
If a brand’s advertising is meaningful, consumers can depend on it. By doing this, brands provide a service way beyond the function they perform as like products.
Advertising creates the personality and characters with which consumers have interactive relationships...
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Think of ‘La Opala’ crockery.
[pic]
Brands with strong equity are storehouses of meanings that consumers use to define their actual ad aspirational selves… I aspire to be a graceful hostess. By laying out La Opala crockery, I define this image.
Eg. Santoor soap ….. Young mother.
[pic]
The advertising, more than anything else is central to what the brands stand for...
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