Buy custom The Role And Development Of A Corporate Brand Personality For Modern Businesses
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2105 |
Essay's paper body
Customer care, employee care and community care are all important and must be catered for with approaches such as customer care programmes, employee recognition programmes and corporate social responsibility initiatives (Keller 2006).
Within the mind dimension are creativity and discipline. Creativity is must for any successful company as it allows for greater differentiation from competitors through product / service development, creative marketing techniques, etc...
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Creativity is must for any successful company as it allows for greater differentiation from competitors through product / service development, creative marketing techniques, etc. It also helps to ‘overcome the trade-offs inherent in virtually all aspects of business’ (Keller 2006), whether they be financial, strategic or tactical...
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