Buy custom The Relationship Intention Short Term Insurance Clients
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2891 |
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INTRODUCTION
Relationship marketing is a relatively young field of study that developed in the 1980’s and gained popularity in the 1990’s. It became so widely researched that by the middle 1990’s it was described, as far as marketing is concerned, the single most popular topic in the academic research agenda (Steyn, 2000:17)...
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It became so widely researched that by the middle 1990’s it was described, as far as marketing is concerned, the single most popular topic in the academic research agenda (Steyn, 2000:17). Relationship marketing is indeed very popular with many dissertations and articles written on the subject. This raises the question whether another study on relationship marketing is needed...
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