Buy custom The public relations practitioner as cultural intermediary
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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5637 |
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Viewed micro-leveled to the international arena, it is the student’s opinion that the internal cultural structures of South Africa can be perceived as a true representation of a multi-national entity representing a “global community†within its geographical borders. This opinion is based on the fact that South Africa acknowledges eleven official languages; representing eleven officially recognized cultural identities...
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This opinion is based on the fact that South Africa acknowledges eleven official languages; representing eleven officially recognized cultural identities. The result is that, within one organizational structure, one can easily encounter all eleven different cultures in one day. A situation which is partly due to migration as a result of socio-economic upliftment and development over the past fourteen years since the first democratic election, and which prompt the subsequent question: does contemporary South Africa, in principle, differ that much from the international arena?
In this assignment, the student will discuss the question(s) posed by examining globalization and the post-modern society, focusing on the cultural aspects of communicating across cultures and how it impacts equally on the communication skills of the public relations manager to its publics...
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