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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 689 |
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All airlines exploit PR e.g. Msafiri for Kenya Airways.
5. Trade Fairs and Exhibitions
Trade Fairs and Exhibitions are very good for making new contacts and renewing old ones. Companies will seldom sell much at such events. The purpose is to increase awareness and to encourage trial. They offer the opportunity for companies to meet with both the trade and the consumer...
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They offer the opportunity for companies to meet with both the trade and the consumer. This goes by names as Tourist Expos, Nairobi International Trade Fair.
6. Sponsorship
This is where an organization pays to be associated with a particular event, cause or image. Companies will sponsor sports events such as the Football Athletics or Golf...
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