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Essay's paper body
Background
In this marketplace, car launches followed the typical PR approach: a social event at a car dealership or at a social venue with press and key guests of the industry, where the car was not an interactive part of the event.
Challenge
To establish the VW portfolio expansion through a public relations-branding campaign to help current consumer base evolve from one VW vehicle to another...
Essay fragment
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Background
In this marketplace, car launches followed the typical PR approach: a social event at a car dealership or at a social venue with press and key guests of the industry, where the car was not an interactive part of the event.
Challenge
To establish the VW portfolio expansion through a public relations-branding campaign to help current consumer base evolve from one VW vehicle to another...
Essay fragment
General points of the essay
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