Buy custom The Mission of Southwest Airlines
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2046 |
Essay's paper body
In 1973, Southwest Airlines stated they had their first profitable year. Southwest has not looked back since. They have built a reputation for doing business their own way, not the normal way of doing things.
Today Southwest has grown to the fourth largest airline in the United States. Southwest's Home Page on the Internet states "Southwest has one of the newest fleets in the airline industry...
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Southwest's Home Page on the Internet states "Southwest has one of the newest fleets in the airline industry." Since 1973, Southwest has done something unprecedented, especially in the airline industry ? it has not had a year or quarter where it has lost money. The sky's the limit for this airline.
Southwest Airlines started building its success and a strong strategic management process early in its inception as a company...
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