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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
1 / 279 |
Essay's paper body
- Market Segmentation
- Target Market
- Product
- Promotion & Place
- Price
Market Segmentation :
- 87% of the total population between 14-64 years have a mobile phone (= 43.6 mio. people)
- Only 37% of the mobile phones are older than a year, and each fifth mobile phone is younger than 6 month
- 34% of the people are planning to buy a new phone during the next 2 years
- Potential with the 50+ generation
Target Market:
EU-Market
We want to reach people between 18-64 years with an average to a higher income...
Essay fragment
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- Market Segmentation
- Target Market
- Product
- Promotion & Place
- Price
Market Segmentation :
- 87% of the total population between 14-64 years have a mobile phone (= 43.6 mio. people)
- Only 37% of the mobile phones are older than a year, and each fifth mobile phone is younger than 6 month
- 34% of the people are planning to buy a new phone during the next 2 years
- Potential with the 50+ generation
Target Market:
EU-Market
We want to reach people between 18-64 years with an average to a higher income...
Essay fragment
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