Buy custom The Importance Of Analyzing Customer Profitability
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1490 |
Essay's paper body
Matthews recommends calculating the ranking over a period of time so that trends can be identified. Managers may find it helpful to analyze certain customers or customer segments initially, before analyzing the entire customer base.
Key components of a customer profitability analysis include: revenue by customer; services delivered; services’ cost drivers; total cost by service; product costs; and overhead costs...
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Revenue by customer includes all sales revenue, both product and service related, while also accounting for any sales discounts or rebates. Services provided to customers should be listed individually, along with the related cost driver so that total costs can be calculated. These service costs should also include all related salary and non-salary costs...
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General points of the essay
The Customer Comes Second
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
Customer Acquisition And Keeping Customers In Today’S Volatile Market
Customer Needs
Customer
customer profitability
customer satisfaction
Forecasting and Analyzing Trends
manage customer segments
segmentation of customer base
THE REALITY CUSTOMER BASE
The Importance Of Analyzing Customer Profitability
The Importance Of Courteous Customer Service
customer relationships
customer service
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