Buy custom The Impact of Internet on Economics of Commercial Television Industry
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2646 |
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(See Figure 1)
Figure1 Virtuous circle of profitability in broadcasting (Adapted from Gillian Doyle, 2002: 63)
A resent case in point is the Current TV, a cable channel controlled by former Vice President Al Gore, which uses viewer-contributed video content. Users or audiences could upload short video thought the website www...
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Users or audiences could upload short video thought the website www.currenttv.com and get paid. ?°To the surprise of many critics, after three weeks of operations Current TV " is not a joke." Current, is slick, engaging and aimed at a brighter group of young adults than Viacom -owned MTV. ?° (Alessandra Stanley, 2005) Although, user-contributed content might not be able to absolutely replace the dear cost of professional production companies or teams and Current TV haven??t reach its breakeven point yet, internet could at least reduce part of the content cost and more importantly reduce the waste of resource on unattractive TV programmes...
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