Buy custom THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL
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Business
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| Number of pages / Number of words: |
9 / 2301 |
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A systematic cluster sample will be used to disburse the surveys and the different styles of coupons. A systematic sample is one where every nth person or unit that represents the population is selected (Fink & Kosecoff, 1998). A cluster sample (Ott & Longnecker, 2001, p. 21) is described as an economical way to achieve a simple random sample within a defined area...
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A cluster sample (Ott & Longnecker, 2001, p. 21) is described as an economical way to achieve a simple random sample within a defined area.
To define further, John J. Ray (1983, p. 155) posits cluster sampling as a more effective method for gathering the desired sample with three defined advantages:
- Cuts costs and travel expenses
- Enables non-cooperative persons to be replaced with cooperative persons
- Enables persons to be reached who would not be on a master list
The geographical area of Knoxville covers approximately 98...
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