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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
8 / 2108 |
Essay's paper body
An ‘S’ signifies a secondary interest for the consumer. (Dopler)
These criteria were used in the determination of the primary and secondary markets:
1. Size of the target group
2. Benefits sought
3. Lifestyle
4. Hierarchy of needs
5. Earning potential (power)
6. Other, e.g., cost effective to reach through media
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Part Two: Data Analysis
Ford has forged a strong reputation as a global supplier of diverse family automotive products and services...
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The environmental factors Ford deals with are as follows:
Social
Today’s consumers are concerned with several aspects of vehicles. They demand a safe vehicle in which to transport themselves and their families, and they also want comfort. Many consumers are concerned with power, and many are concerned about environmental aspects of vehicle ownership...
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