Buy custom The exploitation of women in ads
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Business
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| Number of pages / Number of words: |
8 / 2220 |
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The codes are understood by both sexes and women are conditioned to respond to the ad in a male-directed fashion. As a result of this commodification of feminism, representations of women in advertising continue to privilege the “male gaze†by presenting women as objectified, often disembodied merchandising devices (Torrens, 1998)...
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As a result of this commodification of feminism, representations of women in advertising continue to privilege the “male gaze†by presenting women as objectified, often disembodied merchandising devices (Torrens, 1998). Through the exploitation of women, advertisers are attempting to persuade females into believing that they too can achieve this look and be subject to the “male gaze†if they consume these products...
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