Buy custom The Evolution of Corporate Responsibility

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Initially, little attention was paid to CS implementation, with many organisations cautious about disturbing the corporate status quo. The CS strategy was therefore not as effective as it could be, because it was not being carried through in the organisation.

Values led – the next frontier

This leads to the next challenge, and the next phase in the evolution of CS thinking: Once a company wishes to integrate sustainability within the strategy, how does it make this happen? How does it integrate a new way of thinking, a way of thinking that emphasises long-term performance and gives importance to things that are both intangible and in some ways alien to traditional business operations?

The most common barrier is getting sustained buy-in from middle management...

Given the pressures they are under, managers understandably don’t prioritise the latest sustainability initiative from the corporate centre and quite often see these initiatives as barriers to ‘getting the job done’. To achieve real change, it just isn’t enough to have all the right structures, processes and indicators in place...

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