Buy custom The Effects of Communication
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1143 |
Essay's paper body
Pepsi was able to communicate with its public effectively because of its PR campaign. Vice President of Public Affairs Becky Madeira was able to address the news media, customers, consumers, and employees as well as local Pepsi-Cola bottle with its "One Clear Voice" approach, which informed the public of proper facts and any new updates as they arose (Center, 2003)...
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In my opinion the communication with the public was handled as effectively as possible.
PR Communication Tools
Pepsi's PR campaign involved four principles, putting the public safety first, establishing and fixing the crisis, communicating with the internal and external public on a regular basis, and taking responsibility for fixing the crisis...
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