Buy custom The Daimler-Chrysler Merger
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 986 |
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As an effect Chrysler suffered badly from the end of the automotive boom in the USA because of its aging models, and high incentives paid to the fewer customers. A turnaround plan was installed by the Germans, costing USD 4bn in plant closures and sackings. It implied further that, after two fired American presidents since 1998, the German Dieter Zetsche was appointed to become CEO, who previously turned around Freightliner's truck business, and with him 25 other executives from Germany took over the business in Auburn Hills...
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Eaton had already retired as cochairman in March 2000 – one year earlier than expected.
The main challenge that finally led to the merger's fail was related to cultural conflicts, which were completely underestimated by the top management. The approach at Daimler-Benz was very controlling and authoritative and many decisions were taken deliberately...
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General points of the essay
Cerberus/Chrysler Merger
Chrysler - Acquisition
Chrysler and the economy
Chrysler, GM Ford
Daimler Chrysler Post Merger Integration
Daimler Chrysler and GM
Daimler Chrysler-A truly global company
daimler chrysler
The Chrysler Case
The Daimler-Chrysler Merger
the daimler chrysler merger
Chrysler
core competencies on daimler chrysler
Daimler Chrysler (Case Study) - Potential Obstacles, Differentiation Strategy High Pay
"Crafting A Vision At Daimler-Chrysler" Case Analysis
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