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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1796 |
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However, more companies are getting into the market. McDonald’s Corporation replaced its soft serve ice cream with frozen yogurt. Dairy queen also entered the market. Baskin robins added frozen yogurt to its line of ice cream product. Haagen-dazs added a new frozen yogurt to its product line in supermarkets...
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Convenience stores and grocery store chains, such as the Kroger Company, have frozen yogurt machines in their facilities. This kind of competition is referred as a Horizontal Competition ‘that occurs between Channel members operating at the same level and generally within the same market’ (Brickley 1996, p...
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