Buy custom The Coca Cola Company
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1699 |
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However, it can rely on a few very important aspects. The quality of its taste, the fiercely protected usage of the word "Coke" and the famous logo penned by Frank Robinson. The Quality aspect deserves special attention as Coca Cola found out at great expense when they announced a change in the formula to a sweeter less tangy taste on April 23, 1985...
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The Quality aspect deserves special attention as Coca Cola found out at great expense when they announced a change in the formula to a sweeter less tangy taste on April 23, 1985. 87 days later with up to 6,000 complaints a day on the 1-800-GET-COKE line, they reintroduced the original formula
First and foremost, ?Coca-Cola' is the most recognized commercial trademark in the world today...
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General points of the essay
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