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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1195 |
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Such is the case of McDonald, which because of the type of product it furnishes has inherited the reputation of contributing to the children obesity rate, in this case, in France. In order to erase this negative stereotype from the minds of the French population, McDonald engaged in a marketing campaign, which was published in some of the most popular women's magazines...
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In order to erase this negative stereotype from the minds of the French population, McDonald engaged in a marketing campaign, which was published in some of the most popular women's magazines. With the backing of medical studies stating that unhealthy food could be bought anywhere, they reinforced the fact that McDonald's meals, if carefully chosen, could be just as healthy as any other restaurant (Martin, 2005)...
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