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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1239 |
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They require substantial investment in order to hold their current position let alone grow market share. Management have to think hard about "question marks" - which ones should they invest in to turn in stars and which ones should they allow to fail.
Dogs - Refers to businesses or products that have low relative share, low-growth markets...
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Dogs may generate enough cash to maintain themselves, but they are rarely, if ever, worth investing in.
Once a company has classified its SBU's, it must decide what to do with them. Conventional strategic thinking suggests there are four possible strategies for each SBU:
(1) Build Share: here the company can invest to increase market share (for example turning a "question mark" into a star)
(2) Hold: here the company invests just enough to keep the SBU in its present position
(3) Harvest: here the company reduces the amount of investment in order to maximise the short-term cash flows and profits from the SBU...
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