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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 11 / 3032 | 
                
    
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According to Michael Porter, the basis of above-average performance within an industry is sustainable competitive advantage. Buyer power is high since customers have many choices of whom they can buy coffee and food from. Implementing loyalty programs that reward our customers would most likely change how customers behave and get them to spend more money with our company...
        
        
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Implementing loyalty programs that reward our customers would most likely change how customers behave and get them to spend more money with our company. For example, free refills with the purchase of a thermos and having customers being part of a frequent drinker program of some kind.
Supplier power is not substantial if suppliers canât place much pressure on our business...
        
        
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