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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 761 |
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These are called cash cows because they generate cash in excess of their needs. Many of today’s cash cows are yesterday’s stars. This division should be managed to maintain their strong position for as long as possible. Product development or concentric diversification may be attractive strategies for strong Cash Cows...
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They are Dogs in the firm’s portfolio. Because of their weak internal and external position, these businesses are often liquidated, divested or trimmed down through retrenchment. When a division first becomes a Dog, retrenchment can be the best strategy to pursue because many Dogs bounce back, after strenuous assets and cost reduction, to become viable, profitable division...
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General points of the essay
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