Buy custom THE ALLIANCE BETWEEN HONDA AND ROVER
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2404 |
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Therefore, finding a partner from other countries seemed to be a quick and effective solution considering avoiding the direct competition. In addition, in order not to be left as an assembler for the big player, Honda could be a suitable partner.
Indeed, both Honda and Rover had something to deliver each other...
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Honda had the capability in designing engines and gearboxes, where Rover had lost specialist and the ability to fund the development activities. In addition, Honda’s distribution network in Asia could be helpful for Rover’s products. For Rover, the excess capacity could be a quick and less risky solution for Honda’s expansion in the European market...
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