Buy custom The affects of customer Loyalty
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2715 |
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This would also give us the chance to take advantage of the geographic segmentation as well as the demographic segmentation for our purpose.
- The ease of collecting secondary as well as primary data. We knew we needed to gather examples of other customer profile/satisfaction surveys but realised that if we needed secondary data on our chosen service, why not pick one where data is readily available...
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We knew that by studying examples of other surveys, they would show us that by asking questions in certain ways and at certain times we would gather the information and values we were seeking. We were the novices and knew that we could improve the quality and content of our proposed surveys from more experienced sources...
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