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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1145 |
Essay's paper body
Tesco’s Clubcard assists their online strategy as it collects data from each purchase; the data is then altered in store and online to reflect the product range felt important to the customers. Every so often the customers are mailed vouchers that are tailored based on previous purchases made. This also allows the retailer to gain a vast amount of information and knowledge of their customers...
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Every so often the customers are mailed vouchers that are tailored based on previous purchases made. This also allows the retailer to gain a vast amount of information and knowledge of their customers. By doing so Tesco were able to maintain a sound knowledge of what their customers need and in turn led to the retailer being able to provide to those needs conveniently...
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General points of the essay
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