Buy custom Tesco Entering The Us Market
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1642 |
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Another research method used put “anthropologists in the homes of 60 US shoppers for two weeks to analyse their every move and track their spending patterns†(Telegraph). Observing what people buy will give Tesco knowledge of what products would sell best in their stores and observing when people buy these and how far they travel for these products will determine what sizes and locations their stores need to be...
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This is in an effort to separate itself from the competition that already exists, by emphasising their stores provide a different shopping experience.
The sizes of the stores are “10,000sq ft selling around 3,500 items†(Telegraph). The stores are much smaller than supermarkets such as Wal-mart, which shows Tesco are not prepared to go in direct competition with them...
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