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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 591 |
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Siebel even announced that sales were up due to the new CRM solution.
Others took Siebel to court in the CRM business with the allegation that Siebel did not truly have the sales the company was claiming and this artificially pushed up the stock price. Siebel was cleared of all wrongdoing and with that, their business started to regain sales...
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This happened because they were a leader in CRM solutions and were able to align the company in the right direction to fix and support this software.
An alternative solution for TeraTech would be to integrate customer concerns in a clear direction of the CEO, management team, and employees on a marketing plan with a common goal of rolling out a new CRM analytical tool, and to have resources to minimize any negative press if problems occur during the process...
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General points of the essay
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