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Topic: |
Business
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Number of pages / Number of words: |
16 / 4300 |
Essay's paper body
It will have maintained growth, a sustained competitive advantage, and ensured an increase in profitability based on supplying outstanding value to current and future customers through a high quality CRM analytical product.
Identify the Alternatives and Benchmarking Validation
Issue: TeraTech does not have a strategic marketing plan and are unsure as to which new product to develop and what steps to follow to develop that product...
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His strategic marketing differs from tactical marketing in the fact that it incorporates the customer in the direction the company takes. Analyzing the purchasing decisions of the customer, and the trends in the industry are important to developing a marketing plan that will be successful (Allen, 2008)...
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General points of the essay
: Product Economics And Profitability
Competitive Advantage
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