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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1671 |
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Surveys have shown that adopters of microbrew are getting younger and 70% of Generation X under 34 years old buy microbrew beer.
In 1997, the large brewers still command 80% of the beer market but their growth has hit a standstill. However, for craft brewers, observers expect their market share to grow to 10% from the current 2...
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However, for craft brewers, observers expect their market share to grow to 10% from the current 2.8%. Hence, there are tremendous opportunities for growth.
Breckenridge Brewery has not ventured into any other markets besides the home country. The global market is an attractive one. The Big 3 (Anheuser Busch, Miller and Coors) had made substantial inroads into global markets...
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