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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1056 |
Essay's paper body
Exhibit 4 provides various choices of comparable firms. What comparable firms do you recommend as the appropriate benchmark for evaluating the risk of Ameritrade’s planned advertising and technology investments?
Because Ameritrade is a deep discount broker, it earns most of its revenue from brokerage transactions and interest income while full service brokers have diverse source of revenue, which usually includes consistent management fees...
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Exhibit 4 provides various choices of comparable firms. What comparable firms do you recommend as the appropriate benchmark for evaluating the risk of Ameritrade’s planned advertising and technology investments?
Because Ameritrade is a deep discount broker, it earns most of its revenue from brokerage transactions and interest income while full service brokers have diverse source of revenue, which usually includes consistent management fees...
Essay fragment
General points of the essay
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