Buy custom Tata Nano - Strategy, Impact on the Automobile Industry
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Business
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Number of pages / Number of words: |
4 / 1077 |
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The 100-125 cc two-wheeler range, which comprises 90% of the two-wheeler market in terms of sales, could be severely affected with the launch of Nano. Bike makers Hero Honda and Bajaj have realized this and have jumped into the bandwagon of ultra small cars. There would also be an impact to the hatch back small car segment especially the Maruti 800 and other cars in this range...
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There would also be an impact to the hatch back small car segment especially the Maruti 800 and other cars in this range. People might also think of buying 2 Nanos instead of buying a Sedan. The long term impact would be when Nano enters the 2nd hand market at a price range of 30 â 60k.
On the flip side there are a few parameters that would save the drastic drop in the two wheeler segment...
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