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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1834 |
Essay's paper body
It begins with understanding what your institution currently means to customers (brand identity) and what you want it to mean (brand aspiration). While plenty of organizations know how they want to be viewed, what mental space they want to capture, staying true to the brand aspiration in every aspect of the customer experience—from graphics to service to collection—is what separates those that succeed from those that are merely ambitious...
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It begins with understanding what your institution currently means to customers (brand identity) and what you want it to mean (brand aspiration). While plenty of organizations know how they want to be viewed, what mental space they want to capture, staying true to the brand aspiration in every aspect of the customer experience—from graphics to service to collection—is what separates those that succeed from those that are merely ambitious...
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