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Business
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Number of pages / Number of words: |
34 / 9321 |
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In the Dust/Mixture category Tapal counts brands such as Tapal Chai Family Mixture, Mezban and Chenak whilst its refreshing green tea brand is called Jasmine.
THE SELLING PROCESS
Tapal tea is one of the leading brands of tea in Pakistan. The company like any other organization has to take into consideration the factors that may help them to sell their product to their respective target markets...
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Therefore, it indulges in the following preliminary steps of the selling process.
Prospecting: -
This is the first step of the selling process, which Tapal takes into consideration when dealing with its product market. The first aspect of this step is that of identifying the target market. Tapal analyzes its target segment, which largely comprises of households as well as offices...
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