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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
4 / 1056 |
Essay's paper body
A simple smile from the viewer opens a lot doors for the marketers. Behind one of these doors is an opportunity to engage the viewer in the commercial, establishing a link between them and the brand. Taco Bell's use of a Chihuahua, rather than a famous mainstream artist, to portray Mexican people and culture reinforces the stereotypes that Mexican people are dirty, uncivilized, and small in stature because a dog would eat anything that it finds on the streets and it's tiny in comparison to the dominant human race, especially a Chihuahua of all canines...
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A simple smile from the viewer opens a lot doors for the marketers. Behind one of these doors is an opportunity to engage the viewer in the commercial, establishing a link between them and the brand. Taco Bell's use of a Chihuahua, rather than a famous mainstream artist, to portray Mexican people and culture reinforces the stereotypes that Mexican people are dirty, uncivilized, and small in stature because a dog would eat anything that it finds on the streets and it's tiny in comparison to the dominant human race, especially a Chihuahua of all canines...
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General points of the essay
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