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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 419 |
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After more than a decade of steady growth and sales, Starbucks is besieged with slow sales growth, increased competition and manufacturing costs and approximately 50% decrease in shareholder value. Starbucks has more than 15,000 stores in 43 countries leading to saturation of the market place; Starbucks also plans to expand to 40,000 stores worldwide (Martin, 2008)...
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After more than a decade of steady growth and sales, Starbucks is besieged with slow sales growth, increased competition and manufacturing costs and approximately 50% decrease in shareholder value. Starbucks has more than 15,000 stores in 43 countries leading to saturation of the market place; Starbucks also plans to expand to 40,000 stores worldwide (Martin, 2008)...
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