Buy custom SWOT / TOWS Starbucks
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1180 |
Essay's paper body
Starbucks' has faced problems of expansion, with a number of openings failing to be successful one are is Japan. This adversely affects the international operations of the company and thus the growth prospects in the region.
Opportunities
? Growth in coffee market
Starbucks has a market share of over 40% of the specialty coffee market, and the anticipated growth in this category will offer the company considerable opportunities for further growth and expansion in the near future...
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The link up with Jim Beam Brands will give Starbucks access to a nationwide sale and distribution network, and a partner with proven track record in product development and marketing.
? Market expansion
The company is targeting 15,000 international stores in the next few years. Starbucks expects major expansion potential in China...
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General points of the essay
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